PortoMedia , a startup based in portomedia ，启动设在 Ireland 爱尔兰 , aspires to revolutionize the movie rental market. ，渴望革命性的电影租务市场。 The company plans to set up kiosks that will allow consumers to download movies to a memory or portable hard drive. 该公司计划设立服务站，这将让消费者下载电影到记忆或便携式硬盘驱动器。

PortoMedia has developed a high speed flash memory card (Movie Key) that enables a fully secure DVD quality movie to be downloaded from retail Movie Point in less than 15 seconds. portomedia制定了一个高速闪存卡（电影的关键） ，使一个完全安全的DVD质量的电影被下载的电影从零售点，在不到15秒。 Each Movie Point is loaded with between 500 and 5,000 titles and is refreshed regularly via satellite/DSL with the latest movie and TV content. 每部电影的一点是载有500至5000的标题和刷新，定期通过卫星/的DSL与最新的电影和电视内容。

The consumer has the option to rent or purchase content. 消费者可以选择租或购买内容。 The content is protected by Windows DRM, guaranteeing both security and compatibility with a wide range of playback devices. 内容是受Windows保护的DRM ，保证双方安全性和兼容性与范围广泛的重放设备。 We will offer a low cost reader/ set top box that attaches to a TV allowing the consumer to simply plug in the key and press play to view the movie on the big screen TV. 我们将提供一个低成本的读者/机顶盒认为，重视电视，让消费者，只需插上的关键，按下播放查看该电影在大屏幕电视。 [ PortoMedia ] [ portomedia ]

Users will plug in a USB memory device from PortoMedia, enter a PIN code, and download a movie. 用户将堵塞在一个USB记忆体装置，从portomedia ，输入一个PIN码，和下载电影。 At home, customers simply slide the memory device into a dock connected to a PC or TV. 在家里，顾客只需滑动记忆体装置成为一个船坞连接到PC或电视机。

The key to the service is the proprietary USB interface that transfers data at a faster rate than standard USB devices. 关键是要服务是专有的USB接口，数据传输速度超过标准的USB设备。 Movies can be loaded into a memory device in less than a minute, depending on the length, definition and chip speed. 电影可以载入到记忆体装置，在不到一分钟，这取决于长度，定义和芯片速度。

The hardware will be sold in package with movies. 硬件的销量将在包装与电影。 The starting hardware set will be sold for around $60, and comes with a flash key, a dock, and six movies. 出发的硬件设置，将出售大约为60元，并附带闪光灯键，一个船坞，以及六项电影。 A higher end pack will provide a handheld with a 较高的结束包将提供一个手持一个 1.8 inch 1.8英寸 hybrid hard drive with 240 GB of storage and 12 movies. 混合硬盘驱动器240 GB的存储容量和12个电影。