Yahoo to Test Google Ads
Yahoo has announced a partnership with rival Google to start testing Google-generated ads in its website during a period of two weeks. A starting date was not specified.![]()
The test will involve placing Google search ads to about 3% of the queries made in the
Yahoo’s move is clearly an attempt to show Microsoft that it has other options besides taking its initial bid of $42 billion (or $31a share). Over the weekend, Microsoft set a three-week deadline for Yahoo to begin negotiations, a demand Yahoo declined by restating its contention the offer undervalues the company.
Microsoft fired back saying that a deal between Yahoo and Google would make the search market less competitive.
Indeed, according to ComScore’s MediaMetrix data, Yahoo’s market share continues to drop and accounts to 21.6% in February. In the same way, Microsoft’s share is also down to 9.6% for the month of February. In the meantime, Google’s share has grown to 59.2% for the same time period. If a Google-Yahoo alliance occurred, it would represent a total of about 81% of the total search market.
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