Google and Yahoo Announce Advertising Agreement
Google and Yahoo have officially confirmed that they had reached a non-exc
lusive agreement that will allow Yahoo to use Google’s search and contextual advertising technology through its AdSense for Search and AdSense for Content advertising programs. Under the agreement, Yahoo! will have the option to display Google ads alongside its own natural search results in the
In addition, Yahoo! will be able to serve contextually targeted ads on its U.S.
Official press releases from both companies can be found here (Google) and here (Yahoo).
What the deal means:
- Consumers will see more relevant ads when they are looking for information and browsing the web. And with interoperability between IM services, users will have easier access to even more of their contacts.
- Publishers currently in the Yahoo! Publisher Network will benefit from Google’s advertising technology, potentially increasing the revenue they earn from their sites.
- Advertisers will have new ways to reach their target customers online more efficiently.
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Google and Yahoo Announce Advertising Agreement said
am June 13 2008 @ 2:42 am
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am June 13 2008 @ 2:49 am
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am June 13 2008 @ 3:27 am
Google and Yahoo Announce Advertising Agreement…
Google and Yahoo have officially confirmed that they had reached a non-exclusive agreement that will allow Yahoo to use Google’s search and contextual advertising technology through its AdSense for Search and AdSense for Content advertising programs….
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