Exceeding initial sales expectations, Take-Two Interactive said today that its popular video game Grand Theft Auto IV has officially surpassed all-time entertainment records for day one and week one sales by dollar value.

Released on Tuesday, April 29th, Grand Theft Auto IV has sold through to consumers approximately 6 million units globally with an estimated retail value of more than $500 million in the first week. Grand Theft Auto IV sold approximately 3.6 million units on its opening day with a retail value of approximately $310 million globally.

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PLAYSTATION®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® and Xbox® video game and entertainment systems from Microsoft, Wii™, Nintendo GameCube™, Nintendo DS™ and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K Games, 2K Sports and 2K Play, and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two’s common stock is publicly traded on NASDAQ under the symbol TTWO. [Take2Games]

Long-awaited action video game Grand Theft Auto IV went on sale today, with eager fans lining up to be among the first to play.

The launch of Grand Theft Auto IV is expected to be one of the most successful video games in the industry’s history, with sales forecasts to be up to $400 million during the first week.

Take-Two Interactive, the video game publisher and creator of Grand theft Auto IV, said it had worldwide pre-order demand of 6 million copies of the game (equivalent to $360 million worth at the game priced of $60). If the prediction is right, Grand Theft Auto IV launch would break the record set last year by Microsoft’s Halo III after reaching $170 million during the first day.

Strong results could potentially boost the company’s value as it faces a $2 billion acquisition offer from rival Electronic Arts.

Stay tuned for sales figures released later this week or early next week.

Update: Take Two Interactive unveils GTA 4 first week sales

A neuro-technology company called Emotiv has unveiled a revolutionary personal interface for human computer interaction that makes it possible for video games to be controlled and influenced by the player’s mind.

Emotiv Systems, headquartered in San Francisco, California, was founded in 2003 by four award-winning scientists and executives: internationally recognized neuroscientist Professor Allan Snyder, chip-design pioneer Neil Weste, and technology entrepreneurs Tan Le and Nam Do. These founders all shared the same inspiring vision: to introduce the immediacy of thought to the human-machine dialogue. Together they have developed a technology that utterly transforms the way we interact with computers.

While Emotiv is currently focusing on the electronic gaming industry, the applications for the Emotiv EPOC™ technology and interface span an amazing variety of potential industries — interactive television, accessibility design, market research, medicine, even security. Plans for introducing Emotiv into these and other broad realms are already in the works. [Emotiv]

 

The neuroheadset prototype, called Emotiv EPOC, uses a set of sensors to tune into electric signals produced naturally by the brain to perceive player thoughts, feelings and expressions. It connects via wireless with all gaming platforms, from PCs to consoles.

The device will be available later this year and will cost $299. It will be sold with a range of games designed by Emotiv, but users will be able to use it with existing PC games.