Apple Changes Strategies for iPhone and iPod Touch Devices

Apple has introduced new models of its iPhone and iPod Touch devices with double the memory of previous versions.

The latest iPhone offers 16 GB of memory and costs $499. The previously released 8 GB version will still be available for $399.

The new iPod Touch comes with 32 GB of memory and will sell for $499. Apple will continue to sell the older 16 GB and 8 GB versions at $399 and $299, respectively.

apple iphone

Apple said that all iPhone and iPod Touch models come with updated software which includes a new maps application and the ability to watch movies from the iTunes movie rental service.

Apple, which stated in January that it sold more than 4 million iPhones since it was launched last June, stood for 28% of the U.S. smartphone market in the fourth quarter of 2007 according to research firm Canalys. Research In Motion (maker of Black Berry) had the largest market share (41%) and Palm took the third place with 9% of the market.

Worldwide, Nokia is still the clear market leader with a 52.9% of all smart phones during the fourth quarter. Research In Motion was second with an 11.4% and Apple took the third place with a 6.5% of the market.

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13 Comments so far »

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