Hulu, the long-awaited online video joint venture between NBC and Fox, went live today offering hundreds of free TV shows and movies to anyone on the Internet.
The site displays ad-supported films from NBC, Fox as well as over 50 media companies including Sony Pictures, Warner Bros. and MGM.
Hulu’s ambitious and never-ending mission is to help you find and enjoy the world’s premium content when, where and how you want it. We hope to provide you with the web’s most comprehensive selection from more than 50 content providers including FOX, NBC, MGM, Sony Pictures Television, Warner Bros., Lionsgate, and more to deliver premium programming across all genres and formats, television shows, feature films, and clips. Watch full-length episodes of current primetime TV shows such as The Simpsons and The Office the morning after they air, classics like Miami Vice and Buffy the Vampire Slayer, and clips from Saturday Night Live, Nip/Tuck, and others. Hulu also offers full-length feature films like The Usual Suspects, Ice Age, Three Amigos!, and The Big Lebowski as well as clips from films such as Napoleon Dynamite, The 40 Year Old Virgin, Devil Wears Prada and many more. Hulu is free and ad-supported — available anytime in the U.S. [Hulu]
Hulu has been in beta version since October but has been slowly inviting users to join the site. Unlike competitor YouTube, Hulu offers high-quality professional video content which, presumably, will be more attractive to advertisers.

Currently, Hulu is running traditional 30-second ads in the long-form video. However, for certain shows the company expects to let users choose from an array of commercials in advance of a video choice. Some viewers will also be given the opportunity to watch a two-minute film preview before a TV show, and then skip all the other advertising breaks. Because viewers choose the ads they want to see, they will potentially have more interest in the products being advertised.
Hulu’s implementation of new advertising formats in combination with rich high-quality content could be the alternative major marketers have been waiting for.
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